Expanding into international markets is a powerful driver of business growth, forging new revenue streams, global credibility, and resilience in an ever-competitive economy. As a South African exporter, your investment in product quality, innovation, and brand reputation positions you ideally to seize global opportunity—and the Department of Trade, Industry and Competition’s Export Marketing and Investment Assistance (EMIA) programme [the DTIC Export Marketing Incentive] is designed to help you do exactly that.

What the EMIA Can Do for You

Through the EMIA scheme, the dtic partially offsets your qualifying costs when you invest in promoting your products and services abroad—whether it’s entering new export markets or attracting foreign direct investment. This includes:

• Individual Exhibition Participation: Covers costs like return economy airfare, transport of samples, stand construction, interpretation, internet and telephone setup, subsistence, and exhibition fees—up to R50 000. 

• Primary Market Research and FDI Support: Covers airfare, subsistence, sample logistics, and marketing material for outbound research or investment outreach. 

• Inward Buying Missions: Supports your hosting of foreign buyers or investment interests with funding for airfare, subsistence, etc., even including 50% of patent registration costs abroad (capped at R100 000/year). 

Eligibility extends to South African manufacturers, export trading houses, commission agents (representing multiple SMMEs or HDI-owned businesses), and export councils or associations representing several entities. 

Why this Export Marketing Incentive matters to you

You’ve already invested in your product, your brand, and your capacity. The EMIA is a strategic lever that enhances your ROI -boosting visibility, credibility, and competitive edge much more effectively than organic export efforts alone. It’s about stretching your Rand further while making tangible inroads into lucrative global markets.

Ready to take the next step?

If you’re serious about accelerating your export footprint with expert, data-informed strategy—and want help navigating grant applications, – complete the form on the right to get started with Decusatio Working Capital Solutions.

Do you require expert B2B communications support? 

Looking beyond export facilitation? If your business needs a trusted B2B communications partner, Decusatio Investor Communications brings a proven track record in crafting compelling stakeholder narratives, investor materials, and communication strategies that amplify your credibility and growth story.

Partner with us to ensure external and investor audiences understand the value of your export ambitions—and the impact it’s making back home and abroad.